I’m boycotting Oreo/Nabisco because of this extremely sexist ad. It advertises the product’s main grab as it being only 100 calories. By having women screaming and running for these snacks, Nabiso/Oreo implies that women, more than men, need to lose/maintain their weight more carefully. We live in an obese society. Women do care about their weight, but this is not only encouraging unhealthy body types (a number of the women do NOT need to lose weight) but it is encouraging the stereotype that only women care about their weight.
Stand up to sexism and boycott Nabisco/Oreo!
January 24, 2009
Laura Eleanor
5 responses to “Nabisco/Oreo’s sexist ad for Oreo Cakesters – it’s boycott time!”
cuileann
January 24th, 2009 at 18:05
“Goodies for grown-ups”? What the heck? Weird contrast to how at other times the label “adult” is applied to really rich desserts.
But seriously…that is extremely obnoxious. Thanks for posting this.
Ink Mage
January 26th, 2009 at 08:11
That is the stupidest ad I’ve ever seen, and very sexist. Couldn’t they have included some men and at least a couple of women who don’t screech in that annoyingly high-pitched way? Ugh. I eat Nabisco/Oreo products very rarely anyway, or I would boycott them.
PaulaS
May 5th, 2009 at 18:07
I am boycotting Oreo Cakesters until that obnoxious commercial with women screaming at the top of their lungs and running after a truck. The commercial starts with the screaming, and doesn’t give you a chance to mute it in time. I also have a friend who is caring for her 85 year old mother with advanced Alzheimers and her mother gets very upset, when the commercial comes on.
Britanie
June 26th, 2012 at 00:16
You’re an idiot.
Holly
June 26th, 2012 at 13:37
Seriously? We can all read into anything. I’m thinking it means women love chocolatey treats more than men, but because we are more conscious of what we eat, we choose the good stuff, the lower cal stuff. I don’t think this ad is out to mean that women are more likely to need this low cal stuff than men. I think you’re being a little too sensitive. Why boycott a cookie? Why assume the Oreo people were making this particular ad with that exact reasoning behind it? Why not see the best in things; see the humor in things; enjoy the idea of eating something tastey and leave it at that. There enough negative engery floating around already without all of us *seeking* out negative meanings behind everything. But, at least, if you’re boycotting Oreos that’s a good way to ensure you won’t be addind on the pounds, so Yay! Something GOOD *will* come from your boycott.